EA’s Mirror’s Edge, Radicals Prototype, Ubisoft’s Assassin’s Creed, Realtime World’s Crackdown and even Lara Croft herself have all presented their abilities in the art of Parkour. It was only a matter of time until a company with the marketing prowess at the level of, oh let’s say.. NIKE, would take the idea and run with it… literally. Check out NIKE’s ‘The Runner: Exploit yourself’ commercial directed by Carl Erik Rinsch and produced at Big Lazy Robot VFX Studios. Watch it and then watch it again. Amazing.
Credit: 3DM3.com
The Gamer Report 