APPLE CLOSES OC STORE: RENOVATION TARGETING MICROSOFT STORE?

Looks like the battle continues, even before Microsoft opens their first store at The Shops at Mission Viejo. What? You thought Apple was going to sit idly by while Microsoft has their Grand Opening later on this month? Microsoft planned on taking a bite out of Apple, but I’m not sure Microsoft planned on Apple biting right back.

Apple obviously has seen Microsoft’s plans for their new stores and well, if they had the same thoughts as I did, Apple realized they needed to up their game. So as of September 14, Apple has closed their store down at their Mission Viejo location. The same store I mentioned in an earlier post, only 8 spaces down from the Microsoft Store, which is still under construction. That would be a pretty ballsy move on Apple’s part if they opened their new store at the same time as Microsoft’s grand opening.

Update: Not only are they renovating the new Apple Store, they did exactly what I thought they might do. They took over the kids store next door and have now expanded. The store should now compete with the size of the Microsoft store.

This is becoming more interesting than I had thought.

More info can be found at OC Register